Erica Liburd joins the show today to explain to us hairstylists and salons on how to say yes to every client, from afro and curl to all textured hair. We unpack consultation, timing, pricing, and training that build real confidence on the floor. Erica shares the story of Texture Unravelled and why inclusive education is essential for growth, retention, and standards.Learn how to move from fear to fluency, close skill gaps across teams, and future‑proof your chair with services that …
In this timeless How To Cut It Classic Rerun conversation recorded and published in March 2018, Angelo Seminara—one of the world’s most celebrated hairdressers—traces his path from a childhood in Calabria, Italy, to global acclaim. Angelo reflects on early lessons learned in a local barbershop, the discipline they instilled, and the mentors who sharpened his eye and ambition. Angelo unpacks his transition from men’s to women’s hairdressing, the influences that fuel his creativity, and why community and trust sit at the …
UK solo hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control. We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for …
In today’s episode, Dom welcomes Wella Education Brand Manager Jon Walker and Sebastian Professional educator and expert Richard Windle to the How To Cut It podcast, in partnership with Wella Professionals UK & Ireland, to explore the brand’s chic glow up from grunge to glam. This episode dives into Sebastian’s fearless hair artist legacy, community building, and how fashion culture meets real-life salon work. Hear practical social tips for getting your work seen, insights on hybrid, high-performance products, and the role of education, …
In this final Women in Business Takeover episode, host Samantha Cusick meets Charlotte Mensah to explore creativity, leadership, and purpose. From Ghana furniture-making to salon craft, Charlotte candidly unpacks navigating race, hair politics, and today’s “everyone’s a founder” culture, plus how listening, community, and integrity can spark real industry change. She shares the highs and lessons of building a brand, the discipline behind true craftsmanship, and how cooking, home life in Ghana, and moments of deep focus quiet a “busy …
In the next episode of the Women in Business Takeover series, hosted by Samantha Cusick, we hear from the phenomenal Lisa Farrall—award-winning session stylist, educator, and advocate for diversity in the hair industry. With boldness, humor, and insight, Lisa shares her journey of breaking barriers, championing textured hair, and creating space for inclusivity in hairstyling. Lisa also opens up about her struggles, from overcoming shame after professional setbacks to stepping confidently into her role as a trailblazer. Whether you’re an aspiring …
In the third episode of the Women in Business Takeover, hosted by Samantha Cusick, we meet the brilliant Danielle Garner. Danielle shares her journey of building Wildflower and Wholehearted Dublin, each founded on principles of wellness, creativity, and work-life balance. She reveals how intuition and thoughtful innovation have shaped her success in the industry, as well as the challenges she’s overcome along the way. Samantha and Danielle discuss managing business growth, learning from mistakes, and creating spaces that feel good for …
In Episode 2 of the *How To Cut It* Women in Business Takeover, Samantha Cusick, owner of Samantha Cusick London, founder of Sta Studios, hosts an inspiring conversation with twice-nominated British Hairdresser of the Year (2024 & 2025) and former London Hairdresser of the Year, Jordanna Cobella. Jordanna is a popular and much loved guest on the How To Cut It podcast and an ambassador for Wella. She also owns Cobella London, one of London's leading salons. In this conversation, Samantha …
Welcome to the first special episode of our August Takeover, "Women in Business." Hosted by Samantha Cusick, owner of both Samantha Cusick salon in Notting Hill and Sta Studios. This series shines a spotlight on the trailblazing women redefining what it means to lead in our hair industry. Kicking things off features a compelling conversation between Samantha and her special guest Ashleigh Hodges, the youngest female president of the Fellowship for British Hairdressing and founder of MASH Studios London, a creative …
Celebrity hairdresser Michael Douglas joins the How To Cut It podcast in this blockbuster episode! From his early days in hairdressing to becoming a well-known TV personality (BBC1’s One Show), Instagram influencer (@mdlondon), and the partner of Davina McCall (co-host of the Making The Cut podcast), Michael’s journey has been anything but ordinary. We explore his career-defining moments, including the controversial advice he gave on The One Show during lockdown that led to industry backlash, lost brand contracts, death threats, and an …