In the third episode of the Women in Business Takeover, hosted by Samantha Cusick, we meet the brilliant Danielle Garner. Danielle shares her journey of building Wildflower and Wholehearted Dublin, each founded on principles of wellness, creativity, and work-life balance. She reveals how intuition and thoughtful innovation have shaped her success in the industry, as well as the challenges she’s overcome along the way. Samantha and Danielle discuss managing business growth, learning from mistakes, and creating spaces that feel good for …
In Episode 2 of the *How To Cut It* Women in Business Takeover, Samantha Cusick, owner of Samantha Cusick London, founder of Sta Studios, hosts an inspiring conversation with twice-nominated British Hairdresser of the Year (2024 & 2025) and former London Hairdresser of the Year, Jordanna Cobella. Jordanna is a popular and much loved guest on the How To Cut It podcast and an ambassador for Wella. She also owns Cobella London, one of London's leading salons. In this conversation, Samantha …
Welcome to the first special episode of our August Takeover, "Women in Business." Hosted by Samantha Cusick, owner of both Samantha Cusick salon in Notting Hill and Sta Studios. This series shines a spotlight on the trailblazing women redefining what it means to lead in our hair industry. Kicking things off features a compelling conversation between Samantha and her special guest Ashleigh Hodges, the youngest female president of the Fellowship for British Hairdressing and founder of MASH Studios London, a creative …
Celebrity hairdresser Michael Douglas joins the How To Cut It podcast in this blockbuster episode! From his early days in hairdressing to becoming a well-known TV personality (BBC1’s One Show), Instagram influencer (@mdlondon), and the partner of Davina McCall (co-host of the Making The Cut podcast), Michael’s journey has been anything but ordinary. We explore his career-defining moments, including the controversial advice he gave on The One Show during lockdown that led to industry backlash, lost brand contracts, death threats, and an …
In this episode brought to you by Wella Professionals UK & Ireland, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama. We discuss the evolution of modern perms using the relaunched Wella Perm, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the …
In this episode of How To Cut It In A Hairdressing Industry Podcast, I speak with Kieran Tudor, co-founder of Centred, a brand dedicated to enhancing hair health through internal wellness. We discuss Kieran's inspiring journey from being named British Hairdresser Newcomer of the Year to navigating personal challenges that led to the creation of Centred. He shares the emotional impact of stress-related hair loss on his wife and how it sparked an innovative approach to hair care centered on nutrition …
Ready to elevate your teaching skills and become a leader in hair education? In this episode, we sit down with renowned educators coach Chris Moody to explore his 5-Week Educators Training Programme, crafted specifically for hairdressers and barbers aiming to excel as standout educators. Chris shares practical insights on simplifying content, engaging learners, building confidence, and creating transformational teaching experiences. Whether you’re just starting your journey in education or looking to sharpen your skills, this programme provides the tools and support …
Recorded live in front of an audience at Grid Studios, London, this How To Cut It podcast features industry icon Sophia Hilton. Sophia unveils her transformative journey, from founding the groundbreaking Not Another Salon to making the courageous decision to close it, despite its success. Sophia reflects on leadership, personal growth, and redefining success. Hear exclusive insights on her newest venture, Not Another Club, a transformative space for hairdressers worldwide. The goal? To uplift, inspire, and guide professionals as they …
In this episode, I chat with Nicola Steinbach and Annette Tattersall about the evolving landscape of hairdressing education and essential skills for modern professionals. We discuss insights from a VTCT Skills survey, emphasising hands-on training, soft skills, and the trend of lifelong learning among newly qualified stylists. We also explore the VTCT Skills membership platform, which is designed to support new professionals with resources and networking opportunities while highlighting the entrepreneurial aspirations of today’s learners. This episode provides valuable insights and practical …
In this episode of How To Cut It: In The Hairdressing Industry Podcast, we learn about Richard Ashforth's prestigious new appointment to International Creative Director at Sassoon—and why he has decided to returnto the iconic brand he started with. With over 30 years of industry experience, Richard dives into blending tradition with innovation, mentoring the next generation of stylists, and the power of continuous learning. From founding SACO Hair to creating Noise Events that push creative boundaries. Expect insights on Sassoon’s evolution, …