A podcast brought to you by Denman Professional, we are going to be learning why one of the most iconic hairdressing brush brands of all time puts the hair professional at the very heart of all that they do.

I’m chatting today with Denman’s International Business Manager, Martyn Wady. Martyn’s been hairdressing since leaving school early, eventually going on and working as a Salon Educator and Session Hairdresser for 15 years in London, New York and Tokyo. So you can see, Martyn knows exactly what it means to be a hairdresser just like you!

He will be taking us behind the scenes to the Denman brand and explaining why their products are the supporting cast in hair professionals creativity. We also get some of Denman’s exciting developments for 2022, including how us hairdressers can be part of these developments, too. Theres some great opportunities to be heard here.

We also talk about the environmental ethos of Denman with it’s plastic bank, recycling, hearing why plastic is not the bad guy and how products that seem environmentally friendly, may not actually be!

All this and more with Martyn Wady.



A podcast produced by Hairy Media Productions 

Brought to you by Denman Professional


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Thank you to Martyn Wady for joining me on todays podcast.

Until next time, Peace, Love and Smiles all the way… Goodbye.


Today’s Guest

Martyn Wady life in hairdressing started out after leaving school early, eventually going on and working as a Salon Educator and Session Hairdresser for 15 years in London, New York and Tokyo. In 2006 he set up The Wady Co Hairdressing Marketing Company – creating bespoke hairdressing resources and videos for many leading brands. In 2008 he set up the FPA (Five Point Alliance) working with many of the UK’s leading hairdressers

In 2020 after many years as a consultant, officially joined Denman as their International Business Development Manager.

Show notes:

Heres some of what we cover in todays episode with Martyn Wady

  • 04 min 44 sec: What the Denman brand means to Martyn.
  • 07 min 03 sec: History to the Denman brand.
  • 10 min 23 sec: The professional kit.
  • 11 min 53 sec: Collaborating with high profile hairdressers.
  • 15 min 33 sec: A fantastic career insight on what hairdressing can offer.
  • 21 min 38 sec: 5 Point Alliance.
  • 23 min 30 sec: Successful trade journalist.
  • 24 min 56 sec: Denman moving forward as a brand.
  • 28 min 35 sec: Check the plastic recycling credentials that you are buying.
  • 31 min 32 sec: Why Denman support the Lions Barbers Collective.
  • 35 min 43 sec: Denman Global Collective.
  • 37 min 37 sec: Denman Stage Star.
  • 40 min 45 sec: How to retail your Denman brushes.
  • 42 min 55 sec: Martyn, tells us one more thing we really need to know.
  • 45 min 19 sec: Friday Hat Man.







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EP020: Tom Chapman – The story behind The Lions Barber Collective