In this episode of How To Cut It: In The Hairdressing Industry Podcast, we learn about Richard Ashforth’s prestigious new appointment to International Creative Director at Sassoon—and why he has decided to returnto the iconic brand he started with.

With over 30 years of industry experience, Richard dives into blending tradition with innovation, mentoring the next generation of stylists, and the power of continuous learning. From founding SACO Hair to creating Noise Events that push creative boundaries. Expect insights on Sassoon’s evolution, advice for aspiring hairdressers, and a dose of inspiration to elevate your craft.

Don’t miss this dynamic conversation!

For todays show notes visit HERE

Connect with Richard on Instagram @richardashforth

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Today’s Guest

Sassoon’s newly appointed International Creative Director, Richard Ashforth is a globally acclaimed hairstylist celebrated for his innovative approach to hair design and precision cutting. As the co-founder of SACO Hair, he built an international platform renowned for its cutting-edge techniques, creative direction, and excellence in education. With over 30 years of experience spanning editorial styling, salon leadership, and global education, Richard’s vision blends artistry with technical mastery, earning him recognition as one of the industry’s top professionals. Now transitioning to Sassoon, an iconic name in hairdressing, Richard embarks on a new chapter, inspiring the next generation of stylists and shaping the future of the profession.

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