UK solo hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control.
We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and creators wanting practical steps to grow views, revenue, and reputation. Plus, simple camera, audio, and consent tips to film confidently, and a reminder to serve the audience first while protecting brand integrity and long‑term client relationships online.
Chapters
- 04:29 James Busby’s Viral Success on Social Media
- 07:36 Journey into Hairdressing
- 14:55 Owning and Running a Salon
- 17:45 Transition to Self-Employment and Social Media
- 28:43 Navigating Brand Deals
- 29:53 The Role of Authenticity in Promotions
- 31:10 Exploring New Content Formats
- 31:47 Challenges of Street Interviews
- 32:18 Balancing Hairdressing and Social Media
- 38:07 Future Aspirations and Passions
- 46:13 Content Creation Tips and Tools
- 48:36 Quickfire Questions and Final Thoughts
- 51:51 Conclusion and Takeaways
Resources from todays episode
SHAIR! UNDRGRND LIVE EVENT LEARN MORE
CHECK OUT JAMES BUSBY’S LINKTR.EE HERE
CONNECT WITH JAMES ON TIKTOK @JAMESBUSBYHAIR
FOLLOW JAMES ON INSTAGRAM @JAMES.BUSBY_
FOLLOW JAMES ON YOUTUBE @JAMESBUSBYHAIR2828
WATCH PART 1 OF OUR INTERVIEW WITH JAMES ON YOUTUBE HERE