In this episode brought to you by Wella Professionals, Dom chats with Jon Walker, Education Brand Manager, and Katharina Liebner, Senior Manager of Product Development at Wella Professionals, about the intricate research and development behind new hair care products.

We explore the collaborative process that involves stylists in product creation, addressing hair damage with Wella’s Ultimate Repair line and the growing trend of “skinification.” Jon and Katharina share insights on rigorous testing protocols, the complexities of launching new products, and tease upcoming offerings.

Listening in today you will gain a deeper appreciation for the meticulous work that empowers stylists and enhances your craft.

Chapters

Resources from todays episode

 

Today’s Guest

Katharina Liebner: Senior Manager, R&D Product Development at Wella Company, Katharina is based in Germany. With a biology background, she helps turn hair science into salon-ready innovation, connecting research, formulation, and real-world performance so professionals can deliver visible results clients can feel and trust.

Jon Walker: Education Brand Manager for Wella Professionals UK & Ireland, Jon leads education strategy and community engagement. He empowers hairdressers with trend-led learning, product expertise, and business support, connecting salons, artists, and educators via digital content, live events, and brand programs. He champions portfolios like Sebastian Professional and amplifies pro voices.

Show notes:

  • 8:16 The Science of Hair Damage
  • 12:46 Skinification in Hair Care
  • 15:06 The Importance of a Complete Regimen
  • 19:17 The Technical Story of Ultimate Repair
  • 23:27 Testing New Products
  • 28:23 The Role of Consumer Feedback
  • 31:13 The Latest Product Launches
  • 33:20 Behind the Scenes at Wella
  • 38:25 Consumer Pain Points in Hair Care
  • 41:22 Trends and Innovations in Hair Care
  • 45:56 The Future of Wella Professionals

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