In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We’re joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they’ll be breaking down what really happens when hairdressers help shape professional hair products.
They’ll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You’ll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling.
If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy!
Chapters
- 3:08: Behind the Scenes with Wella Professionals
- 3:16: Insights from R&D Development
- 6:32: Collaboration for Product Innovation
- 9:38: Creating Unique Toner Shades
- 18:45: Bridging Science and Hairdressing
- 21:42: The Importance of Client Communication
- 22:54: Packaging and Pricing Strategies
- 25:25: Understanding Color Longevity
- 28:29: The Evolution of Hairdressing Careers
Resources from todays episode:
FOR MORE ON BLONDORPLEX CLICK HERE
FOR MORE ON ULTIMATE COLOR CLICK HERE
VISIT WELLA STORE HERE
WELLA EDUCATION CLICK HERE
CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI
FOLLOW WELLA PROFESSIONALS UKI ON TIKTOK @HOUSEOFWELLAUKI
WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT
CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT
FOLLOW HOW TO CUT IT ON TIKTOK @HOWTOCUTIT