In this episode, brought to you in partnership with Wella Professionals UKI, we are joined by Sarah Yorke—an industry professional turned tech founder. From her early beginnings working behind the salon chair to launching the Stylebook Directory and Stylebook Education, Sarah shares how her passion for the industry has evolved into two platforms: one that helps hair and beauty professionals grow their businesses, and another that provides social media and digital online safety training to next-generation hairdressers.
Sarah explains how her education platform equips students with vital life skills often overlooked in traditional training, including digital professionalism, online safety, and industry etiquette. These areas are now essential for professionals looking to secure employment and build a sustainable career in today’s digital-first landscape.
We also explore the exciting future of Stylebook Education as it expands beyond hair and beauty into new creative sectors. Sarah’s commitment to bridging the gap between education and industry provides a blueprint for professional success. Tune in to discover how she is setting a new standard for modern hair professionals and helping talent navigate their digital footprint with confidence.
Chapters
- 4:02 Early Years Behind the Chair
- 12:17 The Person Behind the Persona
- 17:15 Creating the Stylebook Directory
- 26:08 How the Directory Works
- 31:21 Building Stylebook Against the Odds
- 34:28 A Safer Digital Space for Students
- 49:00 Why Online Safety Matters
- 56:14 City & Guilds and Industry-Wide Ambitions
- 1:02:36 Global Dreams and Real-World Results
- 1:08:30 Advice for the Next Generation
Resources
- Visit Stylebook Education HERE
- Visit Stylebook Directory HERE
- Connect with Stylebook Education on Instagram @stylebookeducation
- Connect with Stylebook Directory on Instagram @stylebookdirectory
- For more on Wella Professionals Education visit HERE
- Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki