Always going beyond Great Lengths.

These words communicate Great Lengths commitment to work constantly to improving the environmental and social impact, while maintaining the care and dedication invested in the research of high-quality products for their customers.

In the second of our collaborative podcast series with Great Lengths UKI, I’m so excited to learn why and how Great Lengths have become the first company in the extension industry worldwide to achieve a B Corp certification (more to come on this), by having a philosophy that’s respecting the needs and values of the world.

Helping us understand all of this and more, I’m to be joined today guest, Great Lengths UKI Elite and one of the UK’s leading hair extensions expert, Vicky Demetriou.

Vicky was described by British Vogue as ‘the best in the business when it comes to natural looking, perfectly colour matched hair extensionist’, so it’s fair to say that Vicky knows her stuff when it comes to using hair extensions.

For Vicky, having hair that’s not only the highest of quality, but is responsibly sourced and produced hair are hugely important to align with her own sustainable values. You’ll hear all about this in our conversation, along with how Great Lengths are continually investing in renewing their Italian production centre that reduces energy impact and CO2 emissions.

As mentioned, Great Lengths are a B Corp. But what does it mean to be a B-Corp? In short, becoming a B Corp is a journey of responsibility towards the planet. We are diving deep into this conversation in todays brilliant podcast episode! Check it out!

 


 

Thanks for Listening

Todays podcast is brought to you by Great Lengths

Great Lengths Hair Extensions

Produced by Hairy Media Productions for How To Cut It Podcasts

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Thank you to Vicky Demetriou for joining me on todays podcast.

Until next Monday, Peace, Love and Smiles all the way… Goodbye.

 

Today’s Guest

Vicky Demetriou is the UK’s leading hair extensions expert with an impressive client base including Anya Taylor Joy, Kirsten Stewart, Ayda Williams and Dianne Buswell to name a few.  Vicky’s vision and versatile approach to using hair extensions in adaptable ways has seen her create some of the most natural looks, with a seamless and discreet finish.

Beyond her extension practice, she is a well-known session stylist, her renowned styling and cutting expertise fuels her remarkable ability to know what hair needs. 2021 saw Vicky’s passion for hair creations diversify with the launch of RokNDol, an innovative, ethical silk hair tie which is completely transparent in how they are manufactured.

Show notes:

Heres some of what we cover in todays podcast series with Vicky Demetriou

  • 04 min 45 sec: Why Vicky loves doing hair extensions.
  • 07 min 43 sec: What hair extensions has done for Vicky’s career pathway.
  • 10 min 57 sec: It costs too much money to fix!
  • 12 min 23 sec: Why Great Lengths extensions for Vicky
  • 14 min 38 sec: Responsible hair sourcing.
  • 21 min 38 sec: Sustainable changes for Great Lengths.
  • 25 min 17 sec: The production plant and its eco systems and sustainable practices put in place.
  • 29 min 43 sec: The importance of being more sustainable for your clients and business.
  • 33 min 48 sec: Take small steps.
  • 35 min 38 sec: Younger generation respecting sustainability.
  • 37 min 49 sec: What it means to be B Corp Certified company.
  • 40 min 50 sec: Family business doing it right.
  • 41 min 38 sec: Silk and the problems that come from it.
  • 42 min 56 sec: What Vicky is working on going forward.
  • 50 min 07 sec: Bitesize sustainability choices.

Resources

ARE YOU INTERESTED IN BECOMING A GREAT LENGTHS CERTIFIED STYLIST?  CONTACT +44 (0) 113 278 1292 OR VISIT HERE TO FIND OUT MORE AND REGISTER YOUR INTEREST.

DISCOVER MORE OF GREAT LENGTHS SUSTAINABILITY PRACTICES AND THE HISTORY OF THE BRAND, VISIT HERE

 

WANT MORE GREAT LENGTHS UK CONNECT ON!

Instagram: @greatlengthsuk

Facebook: @greatlengthsuk

Twitter: @greatlengthsUK

Website: http://www.greatlengths.com

More Great Lengths Podcasts

EP256: Little Princess Trust & Great Lengths – A Perfect Partnership!

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