Planning education that’s inspiring, relevant and engaging is crucial to developing stylists skills, but there’s a big major shift currently happening within the hair industry..

Joining me in this episode is the head of global education for ghd Jo Robertson. With more than 25 years of experience as a salon owner, plus her experience as a key member of the ghd styling team at ghd campaign shoots and fashion week, Jo knows precisely how to adapt to this emerging shift. Today, she’s going to share with you how and what this is.

Jo will also give you some seriously cool advice to making yourself relevant in hairdressing and in doing so, bringing brands like ghd to want to reach out and collaborate with you. So, if you’re an ambitious stylist who’s looking to be part of a key educational role, then feast your ears – your journey is about to start here. Lets dive right in!

Thanks for Listening!

Have some feedback you’d like to share? Leave a note in the comment section below this post. If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. And please leave an honest review for the HTCI Podcast on iTunes as ratings and reviews are extremely helpful.

If you’re interested in becoming a future guest on either the HTCI or Showcasing podcast, drop me an email HERE or contact me on twitter @dominiclehane, Instagram @domlehane.

(Subscribe to the show on iTunes to get automatic updates)

Today’s Guest

The leading lady of ghd education, Jo heads up all of our courses and oversees both the ghd expert stylists and the ghd style squad! With more than 25 years of experience as a salon owner, plus her experience as a key member of the ghd styling team at ghd campaign shoots and fashion week, Jo knows precisely what it takes to devise education that’s inspiring, engaging and also helps stylists of all abilities develop their skills to bring the latest trends and innovations to their salons.

Show notes:

  • 2 min 52 sec – Overview to Jo’s role at ghd
  • 2 min 52 sec – Overview to Jo’s role at ghd
  • 6 min 13 sec – Jo’s early career before ghd
  • 9 min 46 sec – A shift in hairdressing
  • 12 min 41 sec – ghd adapting to change
  • 15 min 12 sec – Jo explains what the ghd brand of look is
  • 18 min 19 sec – We learn more about hair lofts
  • 20 min 19 sec – The millineial hairdressers
  • 21 min 41 sec – Collaborations
  • 26 51 sec – Being relevant on Instagram
  • 28 min 06 sec – The launch of @ghdhairpro Instagram account
  • 29 min 52 sec – Why we love to share our work so much
  • 31 min 37 sec – Paying it forward
  • 32 min 35 sec – ghd academy and education
  • 35 min 48 sec – How to connect with Jo and ghd
  • 37 min 11 sec – How to become part of the ghd Style Squad and whats involved
  • 40 min 00 sec – What makes a good educator
  • 41 min 10 sec – Where to find out more on ghd and the Style Squad
  • 42 min 20 sec – Dom’s quick fire questions

Resources

Images