Developing and nurturing the talent of young up and coming hairdressers is at the heartbeat of the Brooks & Brooks Hairdressing philosophy. It’s been this approach that has been a key factor in why they consistently remain one the most successful names in British hairdressing. Today we are to be joined by one half of it’s owners, Jamie Brooks, who’s going to share his brilliant business acumen on how to stay ahead of the competition – something Brooks and Brooks Hairdressing have done for the last 18 years.

Three times winner of London Hairdresser of the Year, Jamie Brooks commands considerable respect on the British hairdressing circuit thanks to a host of awards, judging roles, high-profile editorial and celebrity clients. In this episode, we get to talk to Jamie about the early beginnings of Brooks and Brooks and how along with his business partner and current British Hairdresser of the Year, Sally Brooks, work closely with their team of young stylists, encouraging them to step outside their comfort zones and push their creativity. You can tell how much pride Jamie and Sally have in this and is a great lesson to us all in growing a strong salon business.

We also go in to detail on Jamie’s views on managing team expectations and why keeping the right balance on creative budgets – such as photoshoots and shows – has been essential for the longterm success of Brooks and Brooks Hairdressing. And be sure to check out the full episode as Jamie covers the biggest challenge for the high street. You won’t want to miss it!

So what are we waiting for, lets get to this brilliant interview with Jamie Brooks.


A podcast produced by Hairy Media Productions.


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Special thanks to Jamie Brooks for joining me today.

Until next Monday, Peace, Love and Smiles all the way… Goodbye

Today’s Guest

3 times winner of London hairdresser of the year, Jamie Brooks commands considerable respect on the British hairdressing circuit thanks to a host of awards, judging roles, high-profile editorial and celebrity clients.

With more than 25 years’ experience in hairdressing, Jamie and Sally Brooks and are one of the most dynamic duos in British hairdressing.

With a career that spans time at the Trevor Sorbie salon in London, the partners are founders of the eponymous Brooks and Brooks salon in the heart of Holborn.

The pair are regulars on the seminar circuit, travelling the globe presenting their latest techniques, trends and passing on their infectious passion for the industry.

Show notes:

Here’s some of what we cover in today’s episode 3 min 30 sec

  • >> 00 min 31 sec: Show intro.
  • >> 06 min 00 sec: Early background to Jamie Brooks and Brooks and Brooks Hairdressing.
  • >> 10 min 37 sec: Initiall challenges of the business.
  • >> 13 min 32 sec: The Brooks and Brooks culture and brand ethos.
  • >> 16 min 22 sec: Jamie and Sally’s key roles within the salon business.
  • >> 18 min 31 sec: Jamie and Sally’s relationship.
  • >> 21 min 03 sec: Being one step ahead of the competition.
  • >> 25 min 35 sec: Biggest changes Jamie has seen in the business.
  • >> 27 min 58 sec: Flexibility of staff.
  • >> 28 min 27 sec: How to grow a salon team.
  • >> 30 min 17 sec: Career pathway within Brooks and Brooks.
  • >> 31 min 23 sec: Managing staff expectations and creative budgets.
  • >> 38 min 24 sec: Added value.
  • >> 40 min 21 sec: The team member Brooks and Brooks employee.
  • >> 43 min 24 sec: Jamie’s thoughts on social media.
  • >> 47 min 31 sec: Advertising.
  • >> 49 min 38 sec: Keeping ahead of the education business.
  • >> 52 min 13 sec: The biggest challenge for the high street.
  • >> 56 min 39 sec: Value of the salon hairdresser and team.
  • >> 01 hr 01 min 15 sec: Last 5 Questions.
  • >> 01 hr 03 min 44 sec: Show outro.