Back in Episode 126 of our Salon International 2019 Backstage Special, I had the delight to sit down for a short conversation with Alexis and David Thurston, the husband and wife duo and founders of the Pulp Riot hair colour line, Butterfly Loft salon in Los Angeles, and the Butterfly Circus traveling education team. In that episode they briefly touched upon the Pulp Riot tribe and brand. Well today I’ve invited them their back onto the show as I want to go much deeper into their early beginnings in hair, their relationship, Butterfly Loft Salon, education, and their journey to the success of founding the fastest growing colour line in the history of the beauty industry, Pulp Riot.

For the past decade Alexis and David have been industry disruptors and innovators. Changing how professional hair products are created and marketed, how stylists are educated, and how communities of artists are created. They have been at the forefront of the digital revolution in the beauty industry, which has resulted in Pulp Riot becoming the fastest growing colour line in the history of the beauty industry. Whilst fast growing, David says of their journey to Pulp Riot, “It wasn’t a straight line of success, it was a spiral staircase up.” This is something they will be sharing much more of with us all today.

This conversation with Alexis and David is great, packed full of insights into how they’ve gone about disrupting the beauty industry using yes, their mobile phones and social media. It blew my mind on what they have achieved in such a short space of time whilst maintaining a healthy family home life, too. I hope that listening in to this podcast today it will make you feel that you can achieve any goals you hunger for in the industry, but only if you have those magic ingredients of: desire, passion, drive and talent.

So what are we waiting for, lets get to this by hitting that play button. Enjoy!

 

A podcast produced by Hairy Media Productions.

 

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Special thanks to Alexis and David Thurston for joining me today.

Until next Monday, Peace, Love and Smiles all the way… Goodbye

Today’s Guest

David and Alexis Thurston are the founders of the Pulp Riot hair color line, Butterfly Loft salon in Los Angeles, and the Butterfly Circus traveling education team. For the past decade they have been industry disruptors and innovators, changing how professional hair products are created and marketed, how stylists are educated, and how communities of artists are created. They have been at the forefront of the digital revolution in the beauty industry, which has resulted in Pulp Riot becoming the fastest growing color line in the history of the beauty industry.

 

Show notes:

Heres some of we cover in today’s episode

  • 00 min 31 sec: Show intro.
  • 04 min 55 sec: Early background to Alexis and David.
  • 12 min 35 sec: Opening of the Butterfly Loft salon,LA.
  • 16 min 15 sec: The partnership/relationship of Alexis and David.
  • 21 min 34 sec: The family set up and dynamics working around the business.
  • 26 min 23 sec: Game changer – Social media and mobile phone.
  • 29 min 13 sec: The early education classes of Butterfly Loft salon and Butterfly Circus.
  • 32 min 32 sec: Empowerment of salon team.
  • 35 min 48 sec: About Butterfly Circus travelling education.
  • 37 min 29 sec: Instagram, TikTok – the social platform that works best.
  • 40 min 01 sec: Creating short form video content.
  • 41 min 46 sec: The beauty industry copying.
  • 43 min 33 sec: The lightbulb moment to creating Pulp Riot.
  • 46 min 28 sec: How to create the magic to your own manufactured product range.
  • 50 min 56 sec: Getting the Pulp Riot brand launched.
  • 58 min 42 sec: Pulp Riot built around the community.
  • 01 hr 02 min 59 sec: The lifestyle they wanted?
  • 01 hr 05 min 14 sec: Still working in the Butterfly Loft salon.
  • 01 hr 07 min 14 sec: L’Oreal’s aquasition of Pulp Riot.
  • 01 hr 09 min 49 sec: What’s next?
  • 01 hr 12 min 27 sec: Where to find out more online and social.
  • 01 hr 13 min 16 sec: Last 5 Questions.
  • 01 hr 16 min 42 sec: Show outro.

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