In Partnership with www.wella.com

Todays episode is very special for two reasons. Firstly, I’m delighted to reach the landmark of 150 ‘How To Cut It‘ episodes, and secondly, to celebrate this I’m bringing you a slice of hairdressing history – the worlds first ever recorded podcast live hair event in partnership with Wella Professionals UK, Colour Conversation. Thats seriously special!

Back in early March 2020 pre-lockdown, I was delighted to be invited to host and record in front of a live audience the first of Wella Colour Conversation events held at their Wella World Studio, London. Joining me live on the stage for this event was Creative Director of Cobella Hair and Beauty, Jordanna Cobella and Wella Professionals UK Commercial Education Manager, Scott Evans.

With a mix of live conversations and live presentations, this live podcast event perfectly captured the event, with Joradanna and Scott’s top tips and insights to help drive your colour business. This included creating in-salon colour menus, creative toning, managing client expectations and how to increase client frequency and spend. Now why wouldn’t you want to learn more on this!!

Today’s episode is so relevant now in these times. We will all need to be working smarter and safer for when we all get back to doing hair. And what we will be better than once again bringing all our clients hair back to life and making them feel fantastic again, by offering them the best hair colour products and services. If that all sounds good, then we’ve got it all here in this podcast.

Wella Professionals is here to help support not only your creativity but your business, too. So Lets wait no more, grab yourself  a prime seat at the first of Wella Colour Conversation podcast live event in London!

 


 

Thanks For Listening:

Special thanks to Jordanna Cobella, Scott Evans, Suzzane Alphonse and all at Wella for making this hair industry first possible.

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Until then, Peace, Love and Smiles all the way… Goodbye!

JOIN THE #WELLAHAIR FAMILY!

Follow Wella Professionals on Instagram @wellahairuk and tag your best creations using #wellahair and @wellahairuk to get the chance to be featured across their digital channels!

 

Today’s Guest

Jordanna Cobella
Jordanna is a former Fellowship for British Hairdressing F.A.M.E Team 2017 member, who has been surrounded by hairdressing success from a very young age being nurtured by her award-winning parents. Always fascinated with hair, she decided to take a turn in her career path, after graduating from University with a Law degree, by throwing herself head first into the Cobella business

 

Show notes:

Heres some of the key points you can expect to hear

  • 00 min 31 sec: Show intro.
  • 06 min 53 sec: What colour work we can expect from Scott Evans.
  • 08 min 58 sec: Background to Jordanna Cobella.
  • 11 min 44 sec: How to drive you colour business forward.
  • 14 min 22 sec: Creating a colour service menu.
  • 20 min 56 sec: Managing client expectations.
  • 26 min 37 sec: What Wella Professionals colours gives you.
  • 29 min 25 sec: Which choice of Wella Professionals colours to use for toning?
  • 30 min 63 sec: Creative toning.
  • 35 min 04 sec: How to Increase your colour sales.
  • 41 min 42 sec: How do you breakdown your costs of colouring services.
  • 44 min 52 sec: Increasing client frequency through Colour Swops services.
  • 46 min 37 sec: How do you charge for your time by adding value.
  • 53 min 29 sec: Overview to Colour Swops services.
  • 59 min 31 sec: No strings attached colour.
  • 01 hr 01 min 16 sec: Wella Professionals education courses.
  • 01 hr 05 min 21 sec: Words from the events audience.

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