If you’re looking to take your social media up a notch then you’ve come to the right place with this weeks podcast. This is a social media masterclass for hairdressers. Today we’re joined by social media expert Lisa Maynard-Atem, and she’s going to be covering everything from planning great social content, how to keep your audiences engaged, knowing your business objectives and the psychology of social media.

Now I want you to be honest here. Think about the very last post you just made on your social media channel. Was it a vanity post purely feeding your ego? Or was it a post that engaged, educated and entertained your audience? I hope we all answered the second, but if we’re all being honest to ourselves, many of us have been to often guilty of posting for the sake of feeding our own ego.

Today we’re all going to get some home truths and some seriously valuable lessons that we all need learn when it comes to using social media. Lisa Maynard-Atem, founder of The Social Word, an agency specialising in simple, jargon-free social media strategy, knows her stuff when it comes to social media and the psychology behind it in terms of engagement and connecting with people.

A proven track record at the world’s most famous luxurious department store, Harrods where Lisa worked with numerous luxury brands including CHANEL, Louis Vuitton, Fendi, and GUCCI. She has been credited for building and developing a global community of over 2.5 million followers. Lisa is also an Associate Lecturer at the London College of Fashion and is regularly invited to speak at a various institutions and key events (pre Covid19 of course).

If you want to get after some straight talking and brilliant insights  from a leading social media expert, then you’re in for a treat.  Let’s go to it with Lisa!

 

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A podcast produced by Hairy Media Productions.

 

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Special thanks to Lisa Maynard-Atem for joining me today.

Until next Monday, Peace, Love and Smiles all the way… Goodbye

Today’s Guest

Lisa Maynard-Atem is the Founder of The Social Word, an agency specialising in simple, jargon-free social media strategy. Along with being an outstanding woman in retail nominee, Lisa has a proven track record at the world’s most famous luxurious department store, Harrods where she worked with numerous luxury brands including CHANEL, Louis Vuitton, Fendi, and GUCCI.

Show notes:

Here’s some of we cover in todays episode with Lisa

  • 00 min 31 sec: Show intro.
  • 04 min 49 sec: Emotional stress with Social media.
  • 09 min 04 sec: Background to Lisa in social.
  • 15 min 18 sec: Engage, Educate, Entertain.
  • 16 min 21 sec: Social Vanity.
  • 17 min 46 sec: The psychology of social media.
  • 19 min 20 sec: Lisa’s path into social media into the hair industry and views.
  • 24 min 03 sec: Tagging accounts correctly.
  • 27 min 38 sec: Strategising your social media content.
  • 32 min 38 sec: No excuse for bad social media.
  • 37 min 30 sec: What are your business objectives.
  • 39 min 57 sec: Planning your content.
  • 42 min 14 sec: Where is your audience.
  • 45 min 59 sec: Managing a healthy relationship with social media.
  • 50 min 37 sec: The Branding Brainstorm.
  • 57 min 30 sec: Dom’s Last 5 Questions.
  • 01 hr 00 min 04 sec: Show outro.

Resources