Ask yourself this: Right now, are you working ON or IN your salon business? Answering IN could be the reason why your salon business always seems to struggle compared to the ones that are reaching massive successes.

Two weeks ago, we chatted with leading Salon Business Coach, Jessica Crane. With over 20 years industry experience, Jessica has helped hundreds of salon owners across the globe run the business of their dreams. Dreams like living the life they dreamed of when they first opened their salon door.

Today I want to talk to Jessica on the things that could help you reach them dreams, too. I mean dreams like HOW to make more money without working in your salon.

In typical HTCI podcast we’re about to deep-dive into mastering the right business mindset to achieving these dreams – because I think it’s important to understand your salon business will only ever be as successful as you are.

This conversation with Jessica is absolutely going to shape how you look at running and marketing your salon business in a new approach, and how we can plan to pivot quickly with market changes and buyer behaviours. In truth, there’s so much to get from this episode today! So let’s get stuck in.



A podcast produced by Hairy Media Productions 

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Thank you to Jessica Crane for joining me on todays podcast.

Until next time, Peace, Love and Smiles all the way… Goodbye.






Today’s Guest

With over 20 years industry experience Jessica Crane has helped hundreds of salon owners across the globe run the business of their dreams living the life they dreamed of when they first opened their salon door

Since the age of 12 she has worked at every level within the industry. Starting out as a Saturday girl, commercial stylist to managing multiple award winning salons and chains. To assessor, centre manager and internal verifier for a top outstanding private training provider. Jessica holds a degree in consulting and have spoken on multiple global stages for well known industry brands.

Show notes:

Heres some of what we cover in todays episode with Jessica Crane

  • 04 min 23 sec: All about helping salon businesses.
  • 08 min 27 sec: Creating generation wealth.
  • 09 min 53 sec: Having good foundations in place for your business.
  • 08 min 31 sec: Why you need to be on working ON and not IN your salon business.
  • 18 min 55 sec: Creating a time structure to how you work.
  • 20 min 05 sec: Be an inspirational leader with the right mindset.
  • 24 min 16 sec: Where you start as a salon business working with Jessica.
  • 28 min 28 sec: Those teaching gimmicks.
  • 29 min 51 sec: Empowering the salon owner.
  • 30 min 57 sec: The importance of marketing.
  • 33 min 35 sec: Why offers and discounts are a big NO.
  • 35 min 49 sec: How to sell correctly.
  • 38 min 23 sec: Everyone has time.
  • 39 min 49 sec: Why you can’t rely on one stream of income.
  • 42 min 49: Planning to a successful exit.
  • 45 min 04 sec: Salon Summits events.
  • 47 min 26 sec: Jessica’s book.
  • 48 min 02 sec: One more thing we really need to know from Jessica.





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