Creating a unique niche, story and voice could set you apart to become an influencer within the hairdressing space.

Curious to know more, then I can’t recommend highly enough listening in to todays episode. Because joining me to shed light on this fascinating subject, is one of the most respected and leading PR’s and Consultant’s from the hair and beauty industry – Naomi Scroggins of Headonic PR.

Working with top session and industry talent, Naomi knows a thing or two when it comes to raising the profile of hairdressers within the industry and consumer press. As the former Communications and Events Director for L’Oréal Professional Products Division for almost 16 years, she’s worked on some of L’Oréal Professionnel’s key brands, along with overseeing the L’Oréal Colour Trophy and L’Oréal Professionnel Portfolio of Artistic Hairdressers.

Naomi is the perfect go-to (and wonderful) person when helping you find your niche, story and voice within the hairdressing space. The lessons she’s about to share with you are priceless – just listen in to hear why!

Thanks for Listening!

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Special thanks to Naomi Scroggins for joining me today. Until next time!


Today’s Guest

Leading PR Coach and Consultant, Naomi is the founder and owner of HEADONIC PR. Founding HEADONIC in 2017, part of the companies mission is to make PR accessible to ambitious hair professionals who want to understand and use PR in their business – helping grow the reputation of people working in the hair profession.

Working across consumer and industry press, Naomi has worked with some of the biggest brands in the business including L’Oréal Professionnel, Kérastase, Redken, Matrix, Pureology and Shu Uemura Art of Hair.

Passionate about causes – at L’Oréal she has helped raise thousands of pounds for UK HIV charities and was also President of the industry’s charity, the Hair & Beauty Benevolent (now the Hairdresser’s Charity), for two years. Now she is currently doing some pro-bono work for The H.A.I.R Foundation which offers free hairdressing for homeless women.

Show notes:

Here’s some what we cover in this episode

  • • A introduction to Naomi’s background in PR
  • • About Headonic PR
  • • How has PR changed within the industry and influencers
  • • What makes a great ambassador
  • • What the press want and in the right language
  • • What is that next
  • • Finding out your niche
  • • Create a reputation
  • • How can a hairdresser be relevant on YouTube
  • • Be happy over Insta Famous
  • • A culture shift
  • • The rise of the new media
  • • Being your own PR
  • • Owning your own space and content
  • • Creating a niche and story
  • • What’s Naomi’s niche in PR
  • • Find your strengths