The impact that the COVID-19 pandemic is having on the hair industry and high street is beginning to show. For many of us, it’s scary times ahead for our businesses. And for todays episode we’re addressing this very real and sobering topic with former guest of the show, Joe Mills.

With 50% less footfall for many cities and towns in the UK, both hair salons and barbershops are feeling the devastating effects of this on their businesses post lockdown. With a fast changing environment like never seen before for businesses, theirs a big dilemma facing the hair industry. Is that dilemma reducing outgoings, keeping the doors open or maybe pivoting the business model???

Returning back to the show today to discuss this topic in an open and very honest way is Joe Mills, a highly respected mens session stylist and owner of leading London hairdressers ‘The Lounge Soho’ and ‘Jo and Co Barbershop’. With workers and tourists not coming back into London in a COVID-19 world, Jo is seeing all around him the devastating effects of high street brands – big and small brands – closing down. And this is spreading to all areas of the UK.

As Joe says, “If the hair industry doesn’t change soon then we’re heading for a car crash!”

Rather than sitting there and waiting for that magic day when footfall comes flooding back into his business, Joe is fighting back through a new partnership with Shortcut App. This app is allowing him and his team to taking the professional outfit of his barbershop businesses directly into the clients homes. Joe will be sharing with us all today how this works, along with the debate on why now, more than ever, one voice is needed for an industry battling to keep it’s head above the water, just!

It’s a gripping and honest listen on the harsh realities facing the UK high street in 2020.


Become a Patreon to get the Xtra Show 09 podcast: Think Outside the Box and Pivot, with Joe Mills



A podcast produced by Hairy Media Productions.


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Thank you to Joe Mills for joining me on todays podcast.

Until next Monday, Peace, Love and Smiles all the way… Goodbye!

Today’s Guest

Joe Mills is a hugely respected men’s session stylist, regularly working with magazines and celebrities on editorial, film and project work. His salon, The Lounge Soho, has recently celebrated its 20th anniversary, with the Joe and Co barbershop in Soho offering an informal but immaculate grooming space. Joe was recently nominated for GQ’s Barber of the Year and Barbershop of the Year at the British Hairdressing Business Awards, and has launched his new brand, MILLS Grooming products with Primark.


Show notes:

Heres some of what we cover in todays episode with Joe Mills 

  • Start: Intro.
  • 00 min 49 sec: Life after lockdown.
  • 11 min 22 sec: A new playing field.
  • 16 min 41 sec: Cultural shift.
  • 18 min 53 sec: The monumental footfall loss in central London.
  • 26 min 48 sec: One voice representation and registration the hair industry.
  • 41 min 37 sec: It’s peoples lively hoods.
  • 43 min 38 sec: Taking our salon businesses directly to our clients homes.