Podcast listeners have grown by 37.5% over the last 3 years, whilst 55% of Americans have listened to podcasts. Yes, podcasting is getting big and shows no sign of slowing up. With this in mind isn’t it time your business or brand considers creating a podcast? For todays guest Kristina Russell, podcasting has become an essential part of her hair education business. Something she’s about to share with us all in this episode.

An exceptionally talented and truly dynamic artist and educator, Kristina Russell has been at the pinnacle of hairdressing education for more than two decades and has been privileged to be exposed to the many dimensions of the educational domain throughout her illustrious career. In June 2010, her creative influence on our industry earned her the coveted title ‘Australian Hair Expo Colour Technician of the Year’. And more recently, she has been announced as a Finalist in the category of Best Independent Educator of the Year in the 2020/21 Australian Hair Industry Awards.

Through workshops, digital and print media, her role as industry mentor has been not only to help hairdressers achieve their goals, but to provide them with flexible pathways for learning across a multitude of platforms. Not afraid of change and willingness to grab the power of a new age media, It’s little wonder then why Kristina got behind the mic to launch her ‘Colour Kristina Talks Podcast’.

Being part of the podcasting family, I’m a huge fan of Kristina’s podcast and approach to digital.  She is part of a new generation of hairdressers that have seen the endless possibilities having your own podcast can bring. As Kristina says in our conversation today, “2020 is the year of the voice” and thats why you need a podcast.

So lets get you ready for the new age digital revolution – podcasting.

 

For this weeks Patreon ‘Xtra Show’ podcast with Kristina click HERE

 


 

A podcast produced by Hairy Media Productions.

 

Thanks for Listening

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Thank you to Kristina Russell for joining me on todays podcast.

Until next Monday, Peace, Love and Smiles all the way… Goodbye!

Today’s Guest

An exceptionally talented and truly dynamic artist and educator, Kristina Russell has been at the pinnacle of hairdressing education for more than two decades and has been privileged to be exposed to the many dimensions of the educational domain throughout her illustrious career. With many years spent educating under the paradigm of leading industry brands, Kristina moved to an independent Educator role in 2017 with her own program that embraced the methodology to coach individuals on her world-class techniques, whilst developing unique learner-focussed education styles that were suitable for all hairdressing levels.

Show notes:

Heres some of what we cover in todays podcast.

  • Start: Show intro.
  • 07 min 10 sec: Why the launch of podcast.
  • 11 min 52 sec: Communicating in a non-visual platform.
  • 17 min 17 sec: Popularity of podcasting in Australia.
  • 20 min 18 sec: Kristina becoming the leading hair colour expert.
  • 28 min 11 sec: What is the bigger picture for Kristina’s career.
  • 30 min 56 sec: Creating online courses.
  • 34 min 39 sec: Finding your niche.
  • 37 min 22 sec: Marketing podcast on social.
  • 43 min 13 sec: Stepping outside the hairdressing community to learn new ideas.

Resources

Kristina Russell website

https://kristinarussell.com.au/

Email Kristina

Colour Kristina Talks Podcast on iTunes 

Colour Kristina Talks Podcast on Spotify

@colourkristina on Instagram

Colour Kristina on Facebook

Kristina Russell Shop 

The Podcast Blog

Kajabi

UpWork

 

Become a supporter of How To Cut It Patreon

How To Cut It Patreon Backers

 

How To Cut It on Social

The Hair Show

How To Cut It: Hairdressing Community

How To Cut It YouTube

How To Cut It Facebook Page

@howtocutit

 

Images