I love getting behind the ideas, planning and inspirations to a collection shoot. Thats why I’m excited to be bringing back on to the podcast British Hairdresser of the Year 2019 & 2022, Robert Eaton to share all of this and more.

Today Robert is going to take us behind the latest Wella Professionals ‘Signature Naturals’ Collection Shoot. He’ll be revealing why this is a collection of colours that meets the trends shift of people that are now wanting a more natural appearance.

As the UK and Irelands Technical Director for Wella Professionals, Robert worked with the Wella team in creating the ‘Signature Naturals’ collection.

With the penetration of colour services in decline comes new opportunities. Retention of clients through technique and colour placements with services that will demonstrate hairdressers skillset for grey coverage AND natural results. Welcome to the ‘Signature Naturals’ collection.

In our conversation we get to hear tons of exclusive stuff from Robert. Stuff like the inspirations behind each of the looks and the Koleston Perfect and Shinefinity colour shades used. Plus how it works with natural shades as an overall application that also includes placement of bespoke and interesting shades to create a signature result for the client.

A collection of shades, looks & techniques, ‘Signature Naturals’ empowers the Hair Artists to transform every women’s hair from their ordinary colour to the signature natural they can own.

 

 

A podcast produced by How To Cut It Podcasts

 

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Thank you to Robert Eaton for joining me on todays podcast.

Until next Monday, Peace, Love and Smiles all the way… Goodbye.

Today’s Guest

UK and Ireland Technical Director for Wella Professionals, Robert Eaton is one of the nation’s most dynamic hairdressers. With some of the industry’s most notable award wins under his belt – including British Hairdresser of the Year 2019 & 2022, an enviable clutch of titles and roles spanning both creative and commercial work, plus a pair of thriving salons that epitomise the very best of high street hairdressing, his position in the industry is one built on passion, dedication, vision – and a love for the art and craft of hair.

Earlier this year, almost 20 years after joining the F.A.M.E. Team, Robert was elected as President of the Fellowship for British Hairdressing: a role which allows him to champion both emerging talent and regional salons on both a national and international scale, while promoting the very best the industry has to offer.

Show notes:

Heres some of what we cover in todays episode with Robert Eaton

  • 04 min 42 sec: Wella’s Signature Naturals collection.
  • 06 min 14 sec: Behind the workings of the Signature Naturals Collection shoot.
  • 09 min 54 sec: Inspirations behind the Signature Naturals collection.
  • 13 min 15 sec: Going back to colour suitability fo all clients.
  • 14 min 26 sec: Interpreting Signature Naturals locally and plan what you would do with the shades.
  • 15 min 45 sec; The 5 different looks and shades to the Signature Naturals collection.
  • 21 min 50 sec: Looks and shades that represents hair and hairdressing today.
  • 22 min 55 sec: Services and techniques to Signature Naturals collection.
  • 25 min 41 sec: Explore Wella colour shades and mix-tones.
  • 27 min 09 sec: The decline of the global salon penertration colours.
  • 28 min 49 sec: Looks, ideas and trends coming into the Russell Eaton salon business .
  • 32 min 26 sec: Using hidden panels and pop of colour.
  • 33 min 09 sec: Where we can see the Signature Naturals collection.
  • 35 min 33 sec: Education courses with Wella Professionals.
  • 36 min 15 sec: Becoming President of the Fellowship of British Hairdressing.

Resources

DISCOVER WELLA SIGNATURE NATURALS HERE

MORE ON WELLA EDUCATION HERE

VIDEO WELLA SHINEFINTY MANIFESTO HERE

Some Of The Colours Used In The Signature Naturals Collection

SHINEFINITY 04/12, 07/12 08/0 04/0 04/65 08/8  06/6

KOLESTONE PERFECT  0/88, 9/81 7/18, 7/36,

 

WELLASTORE TO BUY THE NEW SHADES HERE

 

WANT more Wella Professionals UKI  Connect on! 

Instagram: @wellahairuki 

Facebook: @wellahairuki 

Twitter: @wellapro

Website: http://www.wella.com

 

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EP232: Zero Damage, Zero Lift – Why You’ll Love Shinefinty!

Wella Series #1: Robert Eaton – Adapting to Client Change and Demand

EP231: Inside the Mind Of James Earnshaw

EP228: Increase Customer Loyalty & Grow your Business with Christel Barron Hough

 

Images

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