Today Robert is going to take us behind the latest Wella Professionals ‘Signature Naturals’ Collection Shoot. He’ll be revealing why this is a collection of colours that meets the trends shift of people that are now wanting a more natural appearance.
With the penetration of colour services in decline comes new opportunities. Retention of clients through technique and colour placements with services that will demonstrate hairdressers skillset for grey coverage AND natural results. Welcome to the ‘Signature Naturals’ collection.
In our conversation we get to hear tons of exclusive stuff from Robert. Stuff like the inspirations behind each of the looks and the Koleston Perfect and Shinefinity colour shades used. Plus how it works with natural shades as an overall application that also includes placement of bespoke and interesting shades to create a signature result for the client.
A collection of shades, looks & techniques, ‘Signature Naturals’ empowers the Hair Artists to transform every women’s hair from their ordinary colour to the signature natural they can own.
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Thank you to Robert Eaton for joining me on todays podcast.
Until next Monday, Peace, Love and Smiles all the way… Goodbye.