Heffy Wheeler is a prime example of todays digital hair generation who has literally built their success on social media. But behind all this success lies a story much deeper to the person than just the content posts and videos we all adore seeing.

With just £30 in her pocket and Instagram and Facebook pages, Heffy Wheeler utilised her social media to grow HX Hair business into a multi-award winning salon. Thats where we start the story today with Heffy. But like all stories, it’s never plain sailing. This certainly rings true for Heffy.

After falling pregnant, Heffy developed ‘perinatal’ mental health illness. It was one of the darkest moments in her life. She says, “I felt so detached from this period of my life”. However with her fearless determination, coping stratergies and support from her husband she has battled back. We get to hear how she is now using her channels to raise awareness of mental health and get people talking about a subject that’s extremely close to her heart.

Then final part of the podcast is all TikTok. Heffy reveals how during lockdown she threw herself into what was then, a relatively new platform. Being on TikTok so early was a move that proved very fruitful for both her and her salon business.  You’ll hear why in our conversation today!

Now regarded as a leading TikTok Hairdressing Star, Heffy is also going to share with us her tips and tricks that are perfect for all of you wanting to build success on TikTok, too.

If you love hearing a story with a journey, then Howtocutter’s, you’ll love this episode with Heffy Wheeler. Let’s go to it!



A podcast produced by How To Cut It Podcasts

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Thank you to Heffy Wheeler for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye.

Today’s Guest

Heffy Wheeler is multi-award winning salon owner of Heffy X who has gone on to become an educator, Pulp Riot ambassador and mental health advocate. Most recently Heffy has built a social media success story on TikToK.

Show notes:

Heres some of what we cover in todays episode with Heffy Wheeler

  • 04 min 56 sec: Reaching out and grabbing opportunities.
  • 09 min 00 sec: Heffy’s background and business.
  • 11 min 57 sec: Craving to do everything through being driven.
  • 14 min 42 sec: Not wanting to be behind the chair 5 days a week.
  • 17 min 43 sec; Battles of Heffy’s mental health.
  • 23 min 29 sec: Why sharing our lives on social media.
  • 25 min 38 sec: Having a baby and the challenges this brought to Heffy.
  • 35 min 31 sec: Road to recovery.
  • 41 min 41 sec: Offering well-being support to clients.
  • 46 min 55 sec: Heffy becoming a TiKTok influencer.
  • 50 min 55 sec: Building a salon business on social media.
  • 52 min 09 sec: Tips to creating videos for TikTok and Instagram.
  • 59 min 14 sec: Should we be doing different content between TikTok and Reels?
  • 59 min 58 sec: Brand and paid opportunities presented to Heffy.
  • 01 hr 02 min 31 sec: How to best understand to use TikTok.
  • 01 hr 05 min 15 sec: Don’t feel defined by views to your created content.
  • 01 hr 06 min 35 sec: You can not afford to not be on these platforms.
  • 01 hr 08 min 05 sec: Education with Heffy.



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