Today’s episode I’m to be joined by Liz McKeon, a salon business expert. Liz is to share her expertise on business development in the hair, beauty, and spa sectors.

In our conversation we will also cover customer care, up-selling, cross-selling, and the importance of every team member as a financial asset in the business. Liz also discusses Shear Haven, an organisation providing anti-domestic violence training for salon owners and stylists, highlighting the significance of recognising and addressing domestic violence in the salon industry.

Liz’s journey as a salon business expert began with her own experience running successful businesses. She emphasises the importance of providing excellent customer service and maximising client spending. Liz’s expertise has been shaped by opening a small salon focused on retail, where she proved that retail can account for a substantial portion of salon turnover.

Later into the podcast we hear from Liz on the transformational potential of the hair industry, drawing from lessons learned during the COVID-19 pandemic. She emphasises the need to leverage the industry’s importance in clients’ lives, focusing on the overall experience rather than just a single service.

Liz offers practical advice on consultation, taking clients on a hair journey, and prioritising exceptional customer service to cultivate client satisfaction, rebookings, and positive recommendations.

Join us as Liz shares her valuable insights and strategies for business success in the salon industry.



A podcast produced and published by HOWTOCUT IT Network 

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Thank you to Liz McKeon for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Today’s Guest

Liz McKeon is the Salon Business Expert. She is the ‘go to’ person for business development, assisting businesses to reach their full financial potential in the hair, beauty and spa sectors. Internationally renowned, she is a successful author, business coach, mentor and trainer, One of a kind, Liz’s approach is both engaging and fun, but with a keen eye on the bottom line.

Show notes:

  • 0:04:27 Liz shares about Shear Haven Domestic Violence initiative
  • 0:10:35 Newsletter Impact and Partnership with YWCA in America
  • 0:15:07 The Long Journey of Writing a Book
  • 0:20:56 Transition from being bossy to becoming a coach
  • 0:24:13 The Importance of Hair Industry Professionals
  • 0:25:14 Understanding the Client’s Motivation for Choosing Your Salon
  • 0:34:50 Retail as an Extra Revenue Stream
  • 0:39:07 Building a customer service journey with effective communication
  • 0:42:16 A Surprising Encounter with Scissors and a Bold Statement
  • 0:42:52 A Confident Conversation about Promotions
  • 0:46:23 Reverse Psychology: Asking for Nos to Build Confidence
  • 0:49:36 Focusing on Job Description and Client Expectations
  • 0:52:59 The Power of Outstanding Customer Service
  • 0:58:17 Focus on What You Can Control, Ignore External Factors
  • 1:02:24 Introducing Liz and where to connect with her


For more on Liz McKeon visit

For more on Shear Haven training visit here

Find Liz McKeon on Instagram @lizmckeonbizliz


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