Be honest here. Is the social content you’re creating as flat as pancake? If so, then its time we put the va-va-voom back into it. To help us do just that is todays guest, Ben Lifton – a total whizz kid when it comes to content creation!

Ben has been responsible for helping thousands of hair and beauty pros become more confident content creators. Bringing his 12 years experience of content creation and branding, we are set to get a masterclass to creating killer content that pops out on your social media.

From hero shots, being innovative and knowing how to play the game on social we have it all covered for you wannabe social queens and kings.

It’s fair to say we’re in the company with one of the most pioneering content creators of his generation. So when it comes to that killer content that gets bums on seats, you’re in the right place. Let’s jump in


Get this weeks Xtra Show podcast with Ben Lifton HERE



A podcast produced by Hairy Media Productions.


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Thank you to Ben Lifton for joining me on todays podcast.

Be sure to join us for next weeks episode with Daniel Granger.

Until next Monday, Peace, Love and Smiles all the way… Goodbye.



Today’s Guest

Ben Lifton has 12 years in content creation & branding experience, where he educates hair & beauty pros from around the globe to become confident content creators.

Show notes:

Heres some of what we cover in todays episode with Ben Lifton

  • Start: intro.
  • 06 min 41 sec: Working on Not Another Social with Sophia Hilton.
  • 08 min 18 sec: What is meant by creating content?
  • 11 min 31 sec: The Six P’s.
  • 13 min 41 sec: Break it down.
  • 16 min 54 sec: What is engaging content.
  • 18 min 19 sec: 10,000 hour rule and content bucket.
  • 25 min 42 sec: Leveraging content to get bums on seats.
  • 30 min 46 sec: Your Hero Shot.
  • 33 min 31 sec: Overcoming creative blanks from looking outside the hair industry.
  • 35 min 17 sec: Being creative and innovated through TikTok.
  • 40 min 21 sec: Know how to play the game.
  • 42 min 15 sec: Pressure to keep creating content.
  • 45 min 53 sec: Funnel off to get bums on seats.
  • 48 min 46 sec: Don’t forget your writing style of voice.