In this episode today, I’m thrilled to once again be joined by current British Hairdresser of the Year 2022 and Global Creative Director for TONI&GUY Cos Sakkas. Cos is passionate that we need to bring more positive awareness to the hair industry and how we can explore creative approaches to bringing more apprentices into it.

Our conversation revolves around the decline in apprenticeships within the hairdressing industry and how at TONI&GUY, they have taken proactive steps to address this issue head-on. Cos is keen to highlight the significance of providing young apprentices with valuable opportunities and equipping them with the necessary skills to excel in salon work. Something you’ll hear all about!

One of the critical aspects we discuss is the funding and support available for apprentices, as well as the noticeable quality improvement they are too experience after implementing comprehensive apprenticeship and training programs. Cos emphasises the unique benefits that come with being part of a renowned brand like TONI&GUY, including the unparalleled opportunities it offers in terms of education and growth.

While the changing hair industry faces many challenges, we explore the need to train apprentices to the same high standards within a shorter time frame. To adapt to the fast-paced content world, Cos is to suggest incorporating additional skills such as business acumen, social media expertise, and effective communication into the training curriculum. We delve into the idea of incentivising apprentices within the salon environment.

Theres so much covered, so be sure to stay tuned for an insightful discussions and engaging content for the current British Hairdresser of the Year, Cos Sakkas.



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Thank you to Cos sakkas for joining me on todays podcast.

Until next time Howtocutter’s, Peace, Love and Smiles all the way… Goodbye!

Today’s Guest

As TONI&GUY Global Creative Director, Cos Sakkas is a long-standing member of the award-winning artistic team. He is the current British Hairdresser of the Year, having previously been nominated in 2018, 2019, 2020 and 2021.

He is also the current International Hairdresser of the Year and Fellowship Hairdresser of the Year. He has won London Hairdresser of the Year three times and is a member of the Hall of Fame. He is a regular at events, shows and seminars around the world, including London Fashion Week where he is in demand by top fashion designers. He is well placed for quotes on trends, education and the latest techniques.

Show notes:

Heres some of we cover in todays conversation with Cos Sakkas

  • 0:03:20 Introduction and reminiscing about past episodes
  • 0:05:26 The significance of winning multiple awards in the industry
  • 0:08:19 Feeling the weight of previous winners’ legacies
  • 0:09:19 The industry’s perspective vs public perception
  • 0:10:25 The Evolution of Hair Styling Programs
  • 0:11:18 Understanding the importance of engaging with consumers
  • 0:13:26 Hairdressers’ ability to make clients feel special and beautiful
  • 0:15:44 Challenges of reality TV shows in representing the industry
  • 0:16:48 Creating Food Menus vs Hair Programs
  • 0:20:45 Decline in Apprenticeship Numbers and Youth Attraction
  • 0:24:13 Benefits of Dedicated Training at the Flagship Academy
  • 0:26:03 Apprenticeship and Vardering: Bridging the Skill Gap
  • 0:37:47 The Need for Quicker and More Efficient Training
  • 0:37:38 Expanding Education Beyond Hair Skills
  • 0:42:50 Incentivis&ing Apprentices and Addressing Wage Concerns
  • 0:45:50 The changing dynamics of salon business on Saturdays
  • 0:50:34 Reinventing a Brand New Chapter in Hairdressing