Statistics show that 42.9% of women are colouring their hair vs 52% in March 2018. And did you know that one of the main reasons why people stop colouring their hair is that they want a more natural appearance and feel that colouring involves too much maintenance. But Fear not, where there is a threat to our colour business comes new opportunities.

This episode in collaboration with Wella Professionals UK and Ireland, I’m joined by their Colour Craft Expert, Jordanna Cobella. It’s essential listening to understanding the colour trends emerging, and how using the Wella “SIGNATURE NATURALS’ COLLECTION OF shades will empower you to meet these trends and how it will help you to grow your colour business in these changing times.

Jordanna and I kickoff the conversation learning about the colours that supports ‘SIGNATURE NATURALS’ and what she loves most about them. We also go on to talk about the services and techniques she and her team uses in her London based salon business, Cobella. Theres some pretty cool tips and tricks Jordanna shares with us here on the shades and formulas using Kolestone Perfect and the new Shinefinity shades.

Jordanna even shares some top tips for effective communication with clients around trends, colours, managing expectations and how to incorporate this into your client consultations.

Working with Koleston Perfect and Shinefinity the ‘SIGNATURE NATURALS’ collection allows you the hairdresser to provide the client with a natural result, but also adds an element of interest to drive frequency and grow your colour business. Listen in to this episode to find out more!



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Thank you to Jordanna Cobella for joining me on todays podcast.

Until next Monday, Peace, Love and Smiles all the way… Goodbye.

Today’s Guest

Jordanna Cobella is a proud salon owner of London salon, Cobella ,in the heart of Kensington where she leads a team of 30 creatives. The luxury salon and spa has won awards for its innovation, customer service and design. Jordanna travels internationally to educate and inspire hairdressers ; flying the flag for British Hairdressing. She is a Wella UK and Ireland Colour Craft Expert

Show notes:

Heres some of what we cover in todays episode with Jordanna

  • 04 min 38 sec: A decline in global application of colours and the opportunities this gives us.
  • 06 min 26 sec: The Kolestone perfect colours supporting Signature Naturals and what Jordanna loves about.
  • 08 min 03 sec: How these colours link into Signature Natural shade.
  • 08 min 59 sec: The services to be used with these new colours.
  • 11 min 11 sec: Jordanna’s Tips and Tricks to using these new KP colours and faves used.
  • 12 min 40 sec: How to be descriptive in selling colours to your clients.
  • 15 min 59 sec: Why we need to work with Shinefinity within the Signature Naturals.
  • 17 min 37 sec: Tips and Tricks to using Shinefinity shades in the Signature Naturals.
  • 18 min 38 sec: Looks and formulas using Shinefinity.
  • 25 min 41 sec: Autumn hair colour trends 2022.
  • 27 min 15 sec: Colours Consultation tools to get great results for clients.
  • 31 min 00 sec: How to manage clients colour expectations.
  • 34 min 30 sec: The return of the haircut and how these looks relates to Wella’s Signature Naturals.
  • 38 min 06 sec: Upgrading on hair colouring services.
  • 39 min 34 sec: Why you need to look and anaylise your clients colour behaviour.